Have you ever wondered why some content generated by AI chatbots is so good and others not so much? The answer often lies in one essential element: a good prompt.

If you don’t know what they are or how they work yet, don’t worry! We’re going to explain everything you need to know (and show you examples) to start using AI tools with more precision, especially regarding SEO and content.

We know that SEO is complex and time-consuming, filled with tasks that eat up a large part of our day. That’s why Artificial Intelligence (AI) is becoming increasingly important to help marketing professionals maximize their results.

Niara was developed specifically to make your routine more practical. With our platform, you can perform tasks such as:

  • Brainstorming topic ideas for articles and social media content.
  • Content optimization for SEO.
  • Keyword suggestions.
  • Keyword clustering.
  • Generating code for Technical SEO.
  • Creating detailed Content Briefs.
  • Writing articles with AI.
  • And much more!

Join us to discover what SEO command prompts are and how they can help you have a much more practical, efficient, and productive routine.

What are SEO prompts?

Prompts are the commands you use to request something from Artificial Intelligence. Simply put, they are the questions or requests you describe and send to the AI. As technology advances, it’s increasingly necessary to understand how to write prompts correctly so you don’t get left behind.

SEO prompts are specific requests that help create optimized content to rank well on search engines.

Imagine you’re writing an article and would like title suggestions. You could simply ask the AI: “Act as an SEO specialist and suggest 3 titles for an article where I explain how to create and implement a sitemap for SEO. My keyword is ‘how to create a sitemap’.”

This way, the AI knows it should suggest a title considering SEO rules so you appear in a better position when someone searches for “how to create a sitemap” on Google.

And you can go further; your requests can include keyword suggestions, article topics, recommendations on heading tag usage, or even ideas on how to structure paragraphs more effectively. In short, SEO prompts help you quickly perform various optimization tasks.

The goal is to make your routine more productive, saving time and valuable resources.

How do prompts work?

When you enter a request into generative AI, the system uses a process called Natural Language Processing (NLP) to interpret what you’re asking.

NLP is a subfield of AI focused on the interaction between computers and humans using natural language. The ultimate goal is to read, decipher, understand, and make sense of human language in a valuable way.

Then, by interpreting the command, the technology searches its database for the best response or action for the described instruction.

New Niara ChatSEO

The technology’s delivery varies by system. Niara, for example, uses machine learning algorithms to improve its responses over time as it learns from past interactions.

This means the more you use and interact with our features, the more precise and useful your answers will be.

How to use prompts in ChatSEO?

It’s simple! Just type your question or request in the chat and wait a few seconds for the feature to respond. The best part is that instead of spending hours researching and jumping between browser tabs, ChatSEO helps you quickly, as long as your request is related to content and digital marketing.

What is the Prompt Library?

At Niara, you’ll now also find the SEO Prompt Library. Optimize your routine! Just select your favorite prompt, fill in the blanks, and generate your response. Much faster and more practical, right?

Niara's ChatSEO Prompt Library.

There are over 50 prompts for the most varied optimization and digital marketing tasks, such as:

  • Creating complete content briefs.
  • Getting information architecture examples.
  • Writing e-commerce category descriptions.
  • Finding more keyword suggestions and much more.

You can write entire articles from scratch, enrich your online store, or request technical SEO code… all in seconds!

10 SEO Prompts to use in Niara’s Chat

Below, we show examples of prompts you can use to perform a series of tasks related to optimization and content. In addition to these, you can test other requests in ChatSEO. Go from keyword to a fully optimized article with us.

1. Generate a list of relevant keywords

“Generate a list of 10 keyword ideas related to {indicate the topic}. Group this list of keywords according to the sales funnel stages: TOFU (top), MOFU (middle), or BOFU (bottom).”

Niara ChatSEO generating keyword ideas

2. Group article titles

“Act as an SEO expert and group the following titles according to search intent: {indicate the titles}

3. Title and Meta Description

“Create the SEO meta title for the product page {indicate product name}. My store name is {indicate store name}.”

SEO title prompt for e-commerce product page

“Create the SEO meta description for the product {indicate product name}. The meta description should be up to 155 characters and include the following call to action (CTA): {detail the CTA}

SEO meta description prompt for e-commerce product page

4. Structured Data

“Generate the Schema Markup code for {recipe, product, or other} and explain what information I should include in each field.”

Structured data example created in ChatSEO

Ask questions and use Niara to understand a specific topic. For example:

“Niara, act as an experienced SEO and indicate if there is any specific structured data for weather forecasts to report the climate in each region.”

Prompt for weather forecast structured data.

5. Migration Checklist

“Act as an SEO expert and suggest a detailed SEO migration checklist for a CMS change. List what I should do before, during, and after the migration.”

6. Monthly Article Calendar

“Help me develop a content calendar for my blog that has the best chance of ranking for long-tail keywords related to my main keyword.

Please look only for search terms with {indicate if informational, commercial, or transactional} intent.

Create effective titles for these blog posts and organize them in a list. There will be 3 articles per week for 4 weeks.

The main keyword is: {indicate the keyword}

7. Google Business Profile

“Create 2 examples of descriptions for my Google Business Profile of 750 characters each, using the following information: {insert business information}

8. Guest Post Outreach Email

“Help me write a super engaging and creative guest post outreach email for link building about {indicate topic}. The email is on behalf of {indicate your name} from {indicate company name}. Also, create 5 catchy topic suggestions.”

9. Report Analysis

“Act as an SEO expert. Below, I will provide the 10 articles that generated the most traffic for my website. Analyze the titles and indicate:

  • What semantic groups they have in common.
  • Suggest 10 new topics for me to write about based on this data to expand my content (deepening or related topics).

Here are the 10 articles: {list titles}

10. Robots.txt File

“Generate a robots.txt file for a website. It should block crawling for the following URLs: {indicate URLs} and allow access to everything else. My sitemap is: {indicate sitemap URL}

Also use it to resolve technical crawling doubts:

“Act as a professional technical SEO and answer: In the robots.txt file, there is the line ‘Disallow: /yellow/’. Will the page domain.com/color/yellow be indexed? Explain why.”

Robots file crawling doubt

Try all these commands in ChatSEO right now! Sign up for Niara to test our chatbot.

Just choose your preferred plan. Once done, you’ll have 7 free days to enjoy our chatbot and other available resources. Take advantage of it!

How to ensure the AI speaks your brand language? Meet the Brand Voice

Have you ever felt that no matter how good the prompt is, the AI text sometimes sounds “robotic” or too distant from how your brand usually speaks? At Niara, we solved this with Brand Voice.

We know every company has a unique personality. Brand Voice allows you to set your persona, tone of voice, and brand rules once, ensuring:

  1. Absolute Consistency: Niara will automatically apply your tone of voice across all tools (ChatSEO, Content Flow, etc.).
  2. Time Savings: You no longer need to write mile-long prompts explaining how the AI should behave. The context is already saved!
  3. Unique Verbal Identity: If you manage multiple projects or clients, you can set a specific Brand Voice for each one.

With this feature, Niara stops being just an AI assistant and becomes an extension of your team, delivering content ready to publish with your brand’s soul integrated.

Simplify your SEO and keep your voice unique with Niara.

Frequently Asked Questions about SEO prompts:

1. What are SEO prompts?

SEO prompts are instructions or guidelines that help AI optimize website content to improve visibility on search engines like Google or Bing.

2. What is the Prompt Library?

It’s a Niara feature where you’ll find 50+ ready-to-use SEO templates. Just select a prompt, fill in the blanks, and get your answer in seconds.

3. How do prompts help in content creation?

They offer ideas, keyword guidance, and text structures, making it much easier to produce optimized and relevant content.

4. Do I need technical SEO knowledge to use prompts?

No, you can talk to ChatSEO naturally. You can ask simple things like “what is SEO?” or request a checklist to optimize a blog post.

5. Does a prompt guarantee a #1 ranking on Google?

They help generate an excellent foundation, but SEO depends on many factors (quality, authority, links). We always recommend a human review to give the AI content its final touch.