Niara’s Content Workflow is the ultimate tool for those who need efficiency. With it, you can analyze the competition in real-time, create strategic briefings, and write optimized articles, landing pages or product descriptions with the help of our AI—all in one place.
How to use the feature: Step by Step
Step 1: Detailing and SERP Analysis
Everything starts with defining your goal. Niara uses this data to extract real-time information from Google.
- Go to Content > Content Workflow and click start.
- Enter the Main Keyword (e.g., “how to automate SEO processes”).
- Define the Goal: Explain to Niara what you want to achieve (e.g., “Inform about benefits and how-to”).
- Select the content type (Blog Post, Landing Page, or Product Page) and search intent (commercial, navigational, transactional, or informational).
- Select the Country and Language so Niara analyzes the correct local competitors.
Step 2: Building the SEO Briefing
On this screen, Niara displays People Also Ask and the organic results (titles, metas, headings, and keywords) of your competitors.
How to generate your briefing:
- Generate automatically: Click on Generate Briefing based on SERP. Niara will analyze competitor patterns and, most importantly, identify Content Gaps (topics no one is talking about, but are relevant).
- Manual Creation: You can click on competitor topics to add them to your draft on the right and customize them.
- Meta tags Optimization: Use the star icon (AI) to generate Meta Titles and Descriptions that respect Google’s character limits.
- Need to pause your work? Click “Save draft” so you don’t lose anything and resume editing whenever you want.
- All set? Move forward to view the full briefing.
Review and Next Steps
During the Briefing review stage, after clicking “approve and proceed to writing,” the Workflow generates a shareable link of your briefing. You can send it to clients or external writers—they don’t need a Niara account to view and approve it!
If the structure is perfect, move on to writing the content.
Step 3: Creating the Content with AI
When you move to the editor, all your Heading Tags (H1, H2, H3) will already be there. Now, let’s bring the text to life.
There are no limits to content generation in the Content Creator—feel free to create articles, landing pages and product descriptions as long as you need. You won’t be charged anything beyond 1 Content credit in your Niara plan. To learn more, check out our guide on Niara’s Credits.
Getting to know the Writing Panel
- Editing Bar: Here you have control over formatting (bold, italic, underline, quotes, lists, and heading tag levels). This bar also contains the “Generate Draft with AI” button, which triggers Niara to write the entire content at once.
- Content Score: Located in the right sidebar, this feature takes your briefing details and SEO rules into account—it analyzes your text in real-time to ensure it aligns with Google’s best practices. The score is divided into three quality levels:
- Below 35: Low quality (requires attention and adjustments).
- 35 to 70: Medium quality (on the right track, but with opportunities for improvement).
- Above 70: High quality (excellent ranking potential).
The Content Score helps you quickly identify what needs adjustment by evaluating crucial factors such as: title length, keyword in title, meta description, content length, number of images, alt text, internal links, presence of H1, H2, and the total number of heading tags.
Ways to activate Niara within the Content Creator (our AI):
- Space Shortcut: Press the “Space” key on an empty line to open the quick tasks menu.
- Text Selection: Select a topic and click the Niara AI button to chat with the AI or click on a predefined command like Rewrite, Grammar, or others.
How to generate your content
With the panel mastered, it’s time to bring the text to life. Niara adapts to your workflow, allowing you to choose how you want to produce:
1. Automatic Generation (Full Draft): Want to scale your production and save hours of work? Click “Generate Draft with AI” and let Niara write the entire text based on your structure.
2. Topic-by-Topic Generation (Copilot): Prefer to build the text in blocks and have more control throughout the process? Place the cursor in the ideal spot and press the space bar for Niara to write that section.
You can also type the “/” key to view a menu with the main quick commands and add images (via link) or just paste YouTube video URLs.
Step 4: Finalization and Export
With your content finished and your Content Score at its peak, it’s time to publish. In the editor’s top bar, you’ll see the ‘Export’ option. By clicking it, you can choose to copy the HTML, copy the formatted text, or export directly to WordPress.
How to Export Your Content to WordPress via Niara
Direct integration with WordPress allows you to send your articles, landing pages, and product descriptions from Niara’s editor straight to your CMS, preserving all original formatting.
Please note: For the connection to work properly, ensure your WordPress user has the Editor role or higher. Without this permission, WordPress will not authorize the API export.
How to Connect Niara to WordPress
You can set up the integration in two simple ways:
- Via Project Settings: In the left sidebar, access your project settings and select “Connect WordPress.”
- Via Content Workflow: At the final stage of your workflow, click Export > Export to WordPress.
In both cases, the authorization process is the same:
1. The site URL will be automatically identified based on your project. Click Connect WordPress.
2. You will be redirected to your site’s login screen. After logging in, the “Authorize Application” page will appear. Confirm by selecting “Yes, I approve this connection”.
3. Done! You will return to Niara with a message confirming the connection was successfully validated.
Sending Finished Content to WordPress
With the connection active, when you select the WordPress export option within Content Workflow, you can define the final post details.
You can select the category and the author responsible for the text.
After that, the content is sent to WordPress fully formatted, including bold text, lists, tables, links, images, and embedded videos. Additionally, Niara offers:
- Integrated SEO: The Meta Title and Meta Description (snippet) created in Niara are also automatically sent to your WordPress SEO fields.
- Workflow Safety: Content is always exported with Draft status. This ensures you or your reviewer can validate the final text within the CMS before publishing or scheduling.
By centralizing creation and export, you maintain HTML integrity and ensure that the SEO optimizations made in our editor reach your site intact.
Less time formatting, more time strategizing!
Plan Limits
Content Workflow is available in all Niara plans, but with different usage limits:
- Scale Plan: Limit of 100 Content Workflows generated per month (shared among team members).
- Team Plan: Limit of 60 Content Workflows generated per month (shared among team members).
- Solo Plan: Limit of 8 Content Workflows generated per month.
Need to generate more content? Check out our Enterprise plan.
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