You open Google Analytics weekly and see encouraging numbers: sessions increased 12%, bounce rate dropped to 54%, average time on page is 2:34. You celebrate organic traffic growth from 8,000 to 11,000 monthly visitors. However, when the CFO asks about SEO’s revenue impact, hesitation sets in. There’s data abundance, but the connection between metrics and […]
The way people search on Google is evolving, and artificial intelligence plays a central role in this transformation. With the ascent of AI Overview and increasingly natural interactions with search assistants, users are formulating longer, more conversational questions. Until now, identifying these “conversational queries” in Google Search Console (GSC) was a challenge. It required using […]
