Flash Benefícios Case Study: 430 Hours Saved and 2x Market Share with Niara
Scaling an SEO strategy in a market dominated by giants is no easy task. Doing it with a lean team while maintaining technical quality is even harder. This was the scenario Flash Benefícios faced—and overcame—by transforming their workflows with Niara.
In this article, Vitória Nunes, Senior SEO Analyst, and Gabrielle Armbrust, Inbound Marketing Manager at Flash, share how adopting Niara transformed not just the company’s numbers, but its SEO culture and the careers of the professionals involved. Check out the details of this success story.
Who is Flash Benefícios?
To give context to the scale of the challenge: Flash Benefícios is one of the largest and most innovative HR Techs in Brazil. With over 30,000 corporate clients and 1 million users, the company offers flexible benefit solutions focused on employee well-being.
In a market fiercely contested by traditional players and massive corporations, gaining organic visibility isn’t just desirable—it’s a matter of survival and growth.
Securing the Budget: The ROI Calculation that Won Over Leadership
When Vitória arrived at Flash, she found a scenario common to many of us: a lean team, infinite demands, and an urgent need for performance. Coming from a previous experience at another major tech company where she had already used Niara to scale operations, she knew she needed our tool to “clear” the operational bottleneck.
However, leadership doesn’t just want to know if a tool is “cool.” They want to know the Cost vs. Benefit. Gabrielle was direct: “Calculate the hours. How much time do you spend today on these manual tasks, and how much will you spend with Niara? What will you do with the time left over?”
That’s where the magic happened.
The calculation was impactful: the projection indicated a saving of 430 hours per year.
That is nearly three full months of work previously dedicated to manual operational tasks, now freed up to focus on strategies that actually generate revenue. When you factor in the hourly rate of a Senior SEO Specialist, the ROI was undeniable.
You can’t argue with data. Niara was implemented, and the results began to appear almost immediately.
Vitória’s Operational Workflow: From 38 Hours a Month to Just 2.5 Hours
What makes this case stand out is the tangibility of the productivity gain. At Niara, we often say our AI reduces operational time by 10x, but at Flash, the reduction was even more drastic for certain tasks.
Look at the real comparison of Vitória Nunes’ main weekly demands before and after adopting Niara (using features like the Content Workflow, ChatSEO, and the Structured Data Generator):
| Activity | Estimated Manual Time | Time with Niara |
|---|---|---|
| Competitor Analysis + Content Brief | 1 hour/unit | 5 min/unit |
| Content Optimization | 40 minutes | 3 minutes |
| 40 Title Tags & Meta Descriptions | 4 hours | 12 minutes |
| Structured Data (Schema) | 30 minutes | 1 minute |
Notice that human review is still there. Niara does the heavy, repetitive lifting, but Vitória’s curation ensures the final quality and brand alignment. It is the perfect marriage between technology and human expertise.
Watch Vitória’s testimonial about the calculation:
Business Results: Doubling Market Share
Saving time is great, but leadership wants to see the business needle moving. And that is exactly what happened.
By stepping out of operational weeds and focusing on strategy, the Flash team was able to attack opportunities that previously went unnoticed. With Niara’s help to create niche content briefs and bulk optimizations, Flash achieved:
- 75% of keywords indexed in Google: A much wider coverage of the funnel.
- 3x more keywords in the Top 10: Tripled their presence on the first page for high-value terms.
- 200% increase in traffic: In specific niches targeted with the tool.
- Double the Market Share: Jumped from 7% to 14% share in the organic market.
The Impact on the SEO Professional’s Career
A point I always defend is that AI is not here to replace the SEO professional, but to promote them.
With Niara handling the operational load, Vitória stopped being seen merely as the person who “uploads articles to the blog” and started participating in high-level meetings, contributing directly to Flash’s strategic planning.
“Niara allowed me to focus on high-impact SEO strategies. With more time to plan, our organic performance improved significantly, and I started being consulted for major decisions.” — Vitória Nunes.
Bonus Tip: How to Convince Your Leadership
Do you want to replicate Flash’s success in your company? Follow the script Vitória used:
- Structure the presentation: Don’t just ask for “a tool.” Build a business case.
- Showcase the features: ChatSEO, Bulk Content, Content Briefs.
- Do the math: Compare the time spent TODAY vs. the projected time with Niara.
- Handle objections: Explain that the tool doesn’t replace the human (review is essential), but it accelerates delivery.
- Show the price last: After seeing the savings of hundreds of man-hours, the subscription cost will seem negligible.
Simplify Your SEO and Scale Your Results
The Flash Benefícios case proves that operational efficiency is the first step toward market leadership. They went from spending 35+ hours a month on manual tasks to focusing on dominating the SERPs.
Your company could be next.
If you want to stop wasting time on the basics and start using data, AI, and automation to gain real traffic, Niara is your strategic partner.
Want to see this in practice?
Schedule a conversation with our team to learn how to use Niara in your team’s routine.
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