Uncover Conversational Queries: We Analyze Up to 25K GSC Queries and Reveal Opportunities for You!

The way people search on Google is evolving, and artificial intelligence plays a central role in this transformation. With the ascent of AI Overview and increasingly natural interactions with search assistants, users are formulating longer, more conversational questions.

Until now, identifying these “conversational queries” in Google Search Console (GSC) was a challenge. It required using complex regular expressions (regex) to filter terms with many words – a time-consuming task that didn’t always deliver the volume of data needed for robust analysis.

For example, to find terms with more than 15 words, you’d need to apply filters like ^.{15}.* or similar, and combine them with informational intent terms to uncover what people truly want to know. Imagine the search for “explain how artificial intelligence can be used to support startups in terms of innovation, operational efficiency, and generating customer value” – this is the new reality of search.

What Are Conversational Queries?

Conversational queries are questions formulated in a natural manner, typically longer and more complex, that users pose to search engines or AI chatbots. Unlike traditional searches, which can be shorter and more direct, these queries reflect a deeper and more contextual search intent.

Examples of Conversational Queries:

• How can artificial intelligence help improve a company’s operational efficiency?
• What are the best practices for optimizing a site for SEO in 2025?
• What should I consider when choosing project management software for remote teams?

To optimize your content for conversational queries, consider:

• Creating Frequently Asked Questions (FAQ) sections that address common questions.
• Using natural, friendly language that reflects how people actually speak.
• Including lists and practical steps that directly answer users’ questions.

As artificial intelligence continues to evolve, conversational queries will likely become even more important and prevalent in searches. Preparing your content for these changes is not just an SEO strategy, but a way to connect more meaningfully with your audience.

Conversational Queries at a Click in Your Search Analytics

Precisely addressing this need, Niara launches the Conversational Report; another exclusive report just a click away in our Search Analytics add-on!

With this new feature, the search for conversational insights within Google Search Console has never been easier or more powerful.

In stead of being limited to the one thousand queries that standard GSC displays by default or relying on complex regex, Niara’s integration with the Google Search Console API allows us to analyze a massive volume of data: up to 25,000 queries from your site, identifying which ones are conversational in style with just one click.

Conversational Report in Search Analytics and AI Overview

While Google Search Console has not yet released AI Overview (and AI Mode) data, the Conversational Report in Search Analytics helps reveal the type of searches people would perform in AI Overview or an AI chatbot.

By analyzing 25,000 queries that users searched on Google and found your site (clicked or simply saw your site in Google results) and identifying those in a conversational style, Niara provides a way for you to anticipate and understand the search trends that AI is shaping.

By understanding these long and detailed queries now, you can optimize your content for the comprehensive answers that AI Overview seeks, increasing your chances of appearing.

See below some insights you can gain with this new report.

More Data, More Insights, More Agility in Your Routine

This report joins other exclusive Niara reports, such as Quick Wins (for fast, high-impact optimizations) and Cannibalization (for identifying pages that compete with each other), all accessible with the simplicity of a single click. See more about Search Analytics reports and filters.

The benefits of our Conversational Report are immense, transforming both your operational routine and your strategic decisions:

• Immediate Content Opportunity Identification:
  • Routine Scenario: You need to know what detailed questions users are asking about a specific product or service that your page doesn’t fully answer.
  • With Niara: The report reveals these long, conversational queries. You can see instantly if your current content covers them or if there are gaps to create new articles, FAQs, or sections on existing pages. This is essential for being displayed in AI responses (like AI Overview) and for offering superior value to your audience.
• Optimization for AI Overview and the Future of Search:
  • Routine Scenario: You want to understand how your content can be more relevant for the new AI-based search experiences.
  • With Niara: By analyzing conversational queries, you gain direct insights into users’ “conversational intent.” This allows you to adapt your content to answer these questions more completely and directly, increasing the chances of appearing in AI Overview and attracting qualified traffic.
• Improved Search Intent and Relevance:
  • Routine Scenario: Your marketing campaigns or landing pages aren’t converting as they should, and you suspect that the message isn’t aligned with what the user is truly looking for.
  • With Niara: Conversational queries reveal the exact language and detailed needs of users. Use these terms and phrases to refine your titles, meta descriptions, ad copy, and especially the content of your landing pages, ensuring perfect alignment between the search and the offered answer.

Niara remains committed to democratizing access to complex data and transforming SEO routines. With the new Conversational Queries Report, you not only save time and financial resources but also gain a significant strategic advantage to increase your brand’s visibility on Google and ensure your content is always ahead in the new era of search.