Victor Gabry

You invested months developing an amazing app. The interface is intuitive, the functionality solves a real problem, and early users love it. However, when you finally launch in the stores… nothing. Your app is buried at position 347 when someone searches for exactly the problem you solve. The reality is that there are over 5 […]

Your marketing team popped the champagne: organic traffic grew 150% last quarter, rankings climbed for dozens of strategic keywords, and lead volume followed suit. But in the sales meeting, the picture is completely different. The sales team complains that “marketing leads are worthless,” spends hours qualifying prospects who never buy, and closes only a tiny […]

Your site is impeccable: a perfect XML sitemap, schema in place, optimized meta tags, lightning-fast loading speed. But when visitors arrive, the navigation is confusing, CTAs are hidden, and the journey to conversion requires six clicks. For Google, the pattern is clear: users arrive and leave within seconds, 75% bounce rate, 20-second average time on […]

Your financial blog publishes educational articles about investments, financial planning, and wealth management. The content is technically accurate and offers valuable information, but months later, a frustrating pattern emerges: reasonable traffic, adequate time on page, yet practically zero conversion. Hundreds of visitors read articles like “how to diversify your investment portfolio,” but nobody schedules a […]

Modern consumers don’t just want to buy products — they want to buy from brands that share their values. Sustainability has shifted from an alternative niche to become a decisive purchasing criterion, especially among younger generations. The problem is that as this value gained centrality, thousands of companies began proclaiming themselves “sustainable” without any real […]

In many companies, the content team meets weekly to decide what to publish. Someone suggests an “article about 2025 marketing trends” because they saw a competitor launch something similar. Another proposes an “email marketing guide” because it’s a theme not yet explored. The CEO requests content about a new product feature. The result? An editorial […]

Your travel agency may have a visually impeccable website, full of stunning photos of paradise destinations, but that alone doesn’t guarantee organic discovery. Even occasionally publishing articles like “Best Caribbean Beaches” or “What to Do in Paris,” you remain invisible when potential clients search for “10-day Europe itinerary” or “Maldives all-inclusive honeymoon.” Meanwhile, major OTAs […]

Most startups leave SEO for “later”. First validate the product, then seek traction with ads, all while organic sits in the queue. This sequence seems logical but it’s wrong. While you postpone, you’re losing months or years of search data that could validate hypotheses, build domain authority, and solidify a scalable acquisition channel just when […]

Your corporate website talks about what your company does. Your social media shows day-to-day operations and interacts with customers. But where do you truly demonstrate expertise, educate the market, and establish thought leadership? The corporate blog is the only channel where you have unlimited space to go deep, explore nuances, and position your company as […]

SaaS platforms face a peculiar challenge when it comes to technical SEO. You have a complex product, with private areas protected by login, extensive documentation, constantly changing feature pages, and a site architecture that needs to serve both current users and potential customers. Balancing user experience, product functionality, and search engine optimization is a highly […]