Lisane Andrade is the CEO and Cofounder of Niara, an AI-powered SEO and Content tool. With over 16 years of hands-on experience in the SEO industry, she is an expert in leveraging artificial intelligence to simplify workflows, boost content performance, and drive real business growth.
If you lead a company or a marketing team, you’ve likely noticed the red flags flashing on your spreadsheets: the cost to acquire a customer via ads keeps rising, margins are tightening, and dependency on third-party platforms has become an operational risk. The inconvenient truth of today’s digital market is that if your growth relies […]
If you work in SEO and Content, you know the landscape has shifted drastically since 2023. What used to take hours of manual research and dozens of open tabs now needs to be solved in minutes to maintain competitiveness. At Niara, our mission has always been to simplify SEO to accelerate your results. We have […]
To grasp the magnitude of the results in this case study, one must first understand who is behind the strategy. The SEO agency Hedgehog Digital is an international reference, combining rigorous technical methodology with strategic creativity. The agency possesses a truly global DNA. Its headquarters are located in Cornwall, UK, while also maintaining a strategic […]
Scaling an SEO strategy in a market dominated by giants is no easy task. Doing it with a lean team while maintaining technical quality is even harder. This was the scenario Flash Benefícios faced—and overcame—by transforming their workflows with Niara. In this article, Vitória Nunes, Senior SEO Analyst, and Gabrielle Armbrust, Inbound Marketing Manager at […]
The relationship between Google and Artificial Intelligence (AI) has reached a new level. The debate is no longer about “if” AI-generated content can rank, but “how” to use it to dominate the SERPs effectively, ethically, and scalably. With the rise of generative tools, many SEO professionals and businesses still fear penalties. But the truth is […]
Capturing attention and winning over customers is a challenging task. When you’re browsing online for a product or service, what captivates you the most? The product description is certainly one of the factors that most impacts the purchasing decision. But to be efficient, it needs to transform cold data into engaging content. In this post, […]
Imagine you are browsing a website looking for crucial information about a product. You scroll down the page, click through menus, but the answer simply isn’t there. Frustrating, right? And what do most people do? Close the tab and go to a competitor. As SEO and marketing professionals, we know that User Experience (UX) is […]
Technical SEO has always been the foundation of a successful digital strategy. Our job was to give clear signals to search engines: a robots.txt to say where not to go, a sitemap.xml to show the way, and a 301 to indicate a change. It was a game of rules and directives. But the arrival of […]
The world of SEO and Artificial Intelligence evolves at an impressive speed, and we’re keeping up! Our commitment is to offer the most complete and intelligent platform on the market, and today we are excited to share a package of updates that will transform your content creation and analysis routine. Let’s get straight to it! […]
On August 22nd, Google AI Mode was launched in 180 countries, and search will never be the same again. The era of direct, complex answers with advanced reasoning has already begun. If you’re wondering what the best tool is to optimize your content for this new landscape, the answer is simple: Niara has developed the […]
