Lisane Andrade is the CEO and Cofounder of Niara, an AI-powered SEO and Content tool. With over 16 years of hands-on experience in the SEO industry, she is an expert in leveraging artificial intelligence to simplify workflows, boost content performance, and drive real business growth.
Technical SEO has always been the foundation of a successful digital strategy. Our job was to give clear signals to search engines: a robots.txt to say where not to go, a sitemap.xml to show the way, and a 301 to indicate a change. It was a game of rules and directives. But the arrival of […]
The world of SEO and Artificial Intelligence evolves at an impressive speed, and we’re keeping up! Our commitment is to offer the most complete and intelligent platform on the market, and today we are excited to share a package of updates that will transform your content creation and analysis routine. Let’s get straight to it! […]
On August 22nd, Google AI Mode was launched in 180 countries, and search will never be the same again. The era of direct, complex answers with advanced reasoning has already begun. If you’re wondering what the best tool is to optimize your content for this new landscape, the answer is simple: Niara has developed the […]
A high-performance piece of content begins long before the first word is written. It’s born from a clear, detailed, and strategic content brief. This document is the map that guides the entire creation team, ensuring the final result is cohesive, aligned with business goals, and, most importantly, effective at answering the user’s search intent. However, […]
Black Friday is, without a doubt, one of the most anticipated moments for e-commerce. Millions of consumers look for the best deals, and the competition is fierce. To stand out and ensure your online store is found by November 2025, attracting customers and generating sales, a Black Friday SEO strategy supported by artificial intelligence is […]
The recent introduction of “AI Overview” in Google search results has sparked a wave of debate and, in some cases, fear within the SEO community. The truth is that for decades, Google has continued to reimagine and expand what Search can do, and new AI technologies are making search experiences more personalized and easier than […]
The way people search on Google is evolving, and artificial intelligence plays a central role in this transformation. With the ascent of AI Overview and increasingly natural interactions with search assistants, users are formulating longer, more conversational questions. Until now, identifying these “conversational queries” in Google Search Console (GSC) was a challenge. It required using […]
Get ready for a radical transformation in Google Search! The landscape is shifting from a simple “search engine” to an “answer engine” propelled by Artificial Intelligence. At the heart of this change is Google AI Mode and a powerful technique known as Query Fan Out, which allows users to explore information more comprehensively and contextually. […]
The online search landscape is rapidly changing, and artificial intelligence (AI) is the driving force behind this transformation. Google AI Mode represents a significant leap, redefining how we interact with information. This article unravels AI Mode, how it functions, the best ways to optimize your content, and how we can help you on this journey. […]
